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Zen Q&A with AMD’s CTO: ‘We’re bringing foe behind to high-performance x86’

Zen Q&A with AMD’s CTO: ‘We’re bringing foe behind to high-performance x86’

After being honestly bewildered by AMD’s proof of a Zen microprocessor on Wednesday, we simply had to lay down with AMD arch technical officer Mark Papermaster to find out more. Below is a interview, easily edited for length and clarity. (Confused by what we’re articulate about? You competence wish to review a Zen opening news before diving in.)

PCWorld: Wow. Leading adult to this, there were a lot of doubts on a Internet about Zen’s performance, that it could be reduce than Intel’s Ivy Bridge. Clearly, we guys have demonstrated that we can run with Intel’s biggest dogs.

Papermaster: What we pronounced a year ago—I theory it was in May, during a financial analysts’ meeting, and we know when we put down that 40-percent IPC number, we got a lot of looks back, saying, “Really?” But a group was so focused. It was a unequivocally unapproachable group during AMD. And they’ve had such a story of good designs. 

And as we showed in my presentation, it’s been creation after innovation. We had let a opening rise in CPU performance. This was a good pursuit by a team, to move us back.

Zen had been in expansion for how long?

Not utterly 4 years. 

Clearly you’re in a chess diversion with Intel. And tomorrow, when Intel reads these stories, we consternation if they’re going to cut prices. Do we keep prices low and go for as most volume as we can with Zen, or keep them high and lift your distinction margins?

As we listened Jim Anderson say, who runs that business, they’ll make those pricing decisions on those products. But a categorical thing we’re display currently is usually that: We don’t wish any of that fear, uncertainty, and doubt.

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