(CNN) — It’s an peculiar pairing, really, a gadget-obsessed tech hulk from Silicon Valley teaming adult with hip-hop super writer Dr. Dre and song noble Jimmy Iovine.
But late Thursday, reports flush that a $3.2 billion understanding was in a works for Apple to dip adult Beats Electronics, a world’s many renouned builder of headphones and, some-more recently, a association behind a rarely regarded music-streaming service.
Neither side has reliable a deal, nonetheless Dre came dangerously tighten in a new video in that he declared himself “the initial billionaire in hip-hop.”
For fans of Apple, Beats, or both, a categorical doubt here is obvious: If a reports are true, what will it meant for me, a consumer?
Here are some prepared guesses.
Deal … or no deal?
Apple in talks to buy Beats Electronics
Super Bowl teams get $25k ‘Beats by Dre’
First of all, researcher James McQuivey, who follows Apple and other tech companies for Forrester Research, isn’t assured that a understanding will unequivocally go down.
“Given Apple’s chronological tight-fistedness with a essence of a outrageous value chest, it wouldn’t be startling if a association corroborated away,” he said in a blog post.
But if it does happen, he speculates that it won’t be simply about bringing a successful Beats underneath a Apple umbrella. Instead, Apple fans might get some new product no one is envisioning yet.
“I’d like to trust that (Apple) would organisation adult with Beats to do something totally extraordinary and world-changing,” he said. “Because we need some universe changing most some-more than we need Apple to lapse a hard-earned income to investors in a form of some-more dividends.
“So even if Apple doesn’t buy Beats after all, a fact that a association is selling encourages some of us to expect what it could spend a hard-earned income on next.”
Among projects McQuivey envisions are Beats being partial of an Apple-created health-and-fitness guard (considered expected after Nike radically punted a destiny of a FuelBand) or providing a audio on a headset to contest with Google Glass.
For audiophiles, a matrimony would, in some ways, be an mocking one. Apple, whose iconic earbuds have been knocked for delivering subpar sound, could be assimilated by Beats headphones, that have perceived identical criticisms.
“It is a satisfactory assessment, and we lay a censure precisely on executive management,” pronounced Tyll Hertsens, editor during audio website Inner Fidelity, referring to Beats. “Their headphones had only approach too most bass, as a ubiquitous rule, and some models were quite bad performers — Solo and Solo HD. Build peculiarity has gotten most improved though; they’re sincerely good built headphones.”
Apple has worked to residence peculiarity issues with a earbuds, that had begun going true into a garbage, or during slightest storage, during a hands of many new iPod and iPhone customers.
When their new-generation EarPods rolled out in 2012, Engadget reviewer Joe Pollicino might not have been ban them, though he positively charity gloomy praise.
“The EarPods are presumably a best-sounding set of $29 earbuds you’ll be means to find, though during a finish of a day, that’s not observant much,” he wrote.
Hertsens sees some things changing and something staying a same during an Apple-owned Beats.
The timeless code would sojourn total to keep a “young and/or impressionable” buyers who are already fans. Meanwhile, Apple could daub into Beats’ existent investigate and growth and production knowhow to rise new products underneath a Apple name.
He forked to patents Apple has filed for things like biometric and spacial sensors in headsets, saying “smart headphones” from Apple could be on a way.
“In other words, Apple has a garland of cold new ideas about putting sensors in headphones,” Hertsens said. “Beats gives them an immediate headphone growth and production capability to kickstart a coming of these new products.”
But for all a speak about headphones — Beats’ flagship product and an appendage used with each Apple mobile device — another intensity product might have held a eye of folks in Cupertino.
Beats Music launched in January, roving a call of music-streaming websites and apps that have begun changing a approach millions of people devour music.
Pay-by-the-song digital song services like iTunes have been ceding marketplace share to streaming services like Spotify and Pandora, that offer entrance to millions of songs, mostly for free.
Revenues for subscription streaming services were adult 51% in 2013, according to a International Federation of a Phonographic Industry (IFPI). Meanwhile digital downloads from services like iTunes fell 2.1%, a attention organisation pronounced in a annual report.
Apple’s entrance into a market, iTunes Radio, has unsuccessful to make most of a hole in a Unites States, where Pandora stays a widespread streaming service. The mobile-oriented Beats Music is only a few months old, though it’s gotten high outlines for a strong idea engine that considers factors as minute as that songs make a user holder adult a volume.
Michael Lavorgna, of AudioStream.com, pronounced a vital pull into streaming could coincide with Apple also charity higher-quality, 24-bit downloads. Direct sales from iTunes could turn a some-more specialized market, wherein users would get a same sound peculiarity they’re used to removing by streaming.
“How many people will continue to compensate for lossy (low-quality) downloads when they can tide millions of choices in a same peculiarity for a cost of about one manuscript download per month?” Lavorgna asked rhetorically.
“This intensity understanding between Apple and Beats could really good coax Apple’s pierce to HD downloads. If this understanding happens, a protected to contend we’ll see a sea change in a marketplace and a pierce divided from lossy downloads. we contend it’s about damn time.”