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Southwest gets large fines for promotion $59 fares that didn’t exist

Southwest gets large fines for promotion $59 fares that didn’t exist

The fares advertised by Southwest Airlines sounded too good to be true: $59 for flights from Atlanta to Los Angeles, Chicago or New York.

But when would-be fliers attempted to book a fares, they found no seats accessible on those routes.

The U.S. Department of Transportation announced $200,000 in fines Thursday opposite a Dallas-based conduit for violating a sovereign full transport promotion rule.

The law requires airlines to arrangement a full cost of all fares, including taxes and fees. Airlines that publicize fares for specific routes contingency also offer a “reasonable numbers of seats” for those flights.

In further to a excellent released Thursday, a DOT systematic a airline to compensate a $100,000 chastisement that had been dangling after a prior defilement of a same rule. 

Southwest Airlines pronounced a latest defilement was a outcome of an blunder in a radio ad. The airline pronounced it never dictated to offer a $59 transport for flights to New York, Los Angeles and Chicago.

“As shortly as we became wakeful of a mistake, we pulled all improper advertisements off a air,” a airline pronounced in a statement.

In a prior violation, Southwest advertised $66 one-way fares from Dallas Love Field to Branson, Mo., between Mar 1, 2013, and Mar 21, 2013.  However, a DOT found that there were no seats accessible during a advertised cost during a sale period.

The DOT fined Southwest $200,000 for that defilement though dangling half a excellent on a condition that a airline “cease and desist” from violating a same order for a duration of one year.

Copyright © 2014, Los Angeles Times

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