(Reuters) – Shares of SodaStream International Ltd (SODA.O) surged on Friday after a at-home soda appurtenance builder pronounced it would sell some PepsiCo Inc (PEP.N) brands in a singular test.
The 10-week hearing will start in a few weeks during Wal-Mart Stores Inc (WMT.N) and Bed Bath Beyond Inc (BBBY.O) in Orlando and Tampa, Florida, trade announcement Beverage Digest reported. The brands in a test, Pepsi Homemade and Sierra Mist Homemade, are honeyed with sugarine and stevia, and not sole in stores, it added.
A Pepsi orator reliable a report.
SodaStream shares surged as most as 24 percent, before trade adult 16 percent during $24.56 early Friday afternoon. Pepsi rose 1 percent to $94.64.
“At-home, make-your-own beverages paint an rising difficulty that has generated seductiveness among some consumers,” Pepsi pronounced in a statement.
“PepsiCo is exploring mixed technologies in this space. SodaStream is one of several companies we’re articulate to about intensity ideas.”
The Israeli association is not in talks with Pepsi for a broader agreement, it pronounced in a regulatory filing on Friday.
(Reporting by Ramkumar Iyer in Bangalore; Editing by Savio D’Souza)