Samsung, that has winningly used Miami Heat brazen LeBron James in a radio commercials to give a glance during a basketball star’s life, is giving fans an even deeper look
behind a scenes as a group rolls by a NBA Playoffs.
The association is rising “LeBron,” a mobile focus that will give fans a behind-the-scenes look
into James’ playoff run. The app will embody both on- and off-court videos, as good as diversion highlights and stats.
“[The app] will be a voice of LeBron James on
and off a court, providing never been seen before calm to Galaxy owners,” Ashley Wimberly, comparison manager of open family during Samsung Telecommunications America, tells Marketing
Daily. “During a playoffs, Galaxy owners will have a approach to bond with him by disdainful calm accessible in a app.”
The app, combined by Samsung (in
conjunction with a NBA) and accessible on Galaxy S phones and Note tablets, will underline 4 sections where users can browse: Athlete (featuring examination photos and videos, pre- and post-game
information); NBA Playoffs (stats and live measure updates); Style (such as “sneakers of a day” and James’ favorite songs), and Journey (insight into James’ charitable
foundation and home life).
“Fans can get rare entrance to his life – either it’s listening to a same songs that he does while warming up, or seeing
him with teammates,” Wimberly says.
The app is partial of a company’s longstanding partnership with James and a NBA, and is a approach for a code to bond with its
customers in a some-more enchanting manner, says Wimberly. “Samsung is always looking for new ways for consumers to correlate with the products and the brand,” she says. “We’re always
exploring ways to move new, timely calm and other singular practice to prerogative the business for being constant Galaxy owners.”