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Retailers & Consumer React To Apple Pay – KELOLAND TV

Retailers & Consumer React To Apple Pay – KELOLAND TV


As part of Apple’s big iPhone 6 launch this week, the company also announced Apple Pay, a new mobile payment process.  Many retailers are already using digital currency, like Square or Google wallet.  Now businesses are now wondering what this latest payment system will mean for them.

When it comes to serving her customers, digital currency takes the cake for Oh My Cupcakes! owner Melissa Johnson.

“You can load your credit card into it, load your payment into it and then it uses geo-fencing technology, pulls up your profile when you get in the location of a business–it pulls up your profile right there and you can pay with your wallet,” Johnson said.

While Johnson uses the Square software to take debit and credit card payments, she says Square’s mobile wallet has never really caught on around here.

“I know that Square Wallet and Google Wallet seem similar to Apple Pay, but I think if anybody can take this technology and make it much more streamlined and much more standard, Apple can certainly do that,” Johnson said.

Johnson doesn’t know yet what will be required for small businesses like hers to take Apple Pay and her customers aren’t so sure they’re ready to bite off the new technology quite yet.

“It will take me a little bit of time. I’m sure I’ll eventually use it because of the convenience factor is great, but it will take me a little bit of time,” customer Katie Gravning said.

“If my kids got ahold of my phone, or someone just takes my phone, they can just buy whatever, so I wouldn’t want to do it,” customer Heidi Versteeg said.

Apple has put security measures in place to protect consumers’ credit card information from falling into the wrong hands and if you lose your iPhone, you can use Find My iPhone to suspend payments for the device without having to cancel your card. 

Apple says that the banks included in Apple Pay make up 83 percent of all credit card purchases in the U.S., and it will be accepted by more than 200,000 retailers.

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