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NBC’s Olympic ratings dump while online viewership surges: ‘There is a informative shift’

NBC’s Olympic ratings dump while online viewership surges: ‘There is a informative shift’

As a United States leads a Rio Olympics 2016 with a many medals of any country, NBC is struggling to win ratings bullion this deteriorate as TV observation habits and online expenditure has turn a diversion changer for a network.

NBC’s coverage of a Games is sketch audiences 3 times bigger than ABC, CBS and Fox combined. But while a relations ratings strength of a coverage stays formidable, a seismic change toward online observation has kept a Nielsen numbers from being as large as NBC hoped.

The normal assembly of 27.8 million viewers by a initial 10 nights is down 17% from a 2012 Games in London. 

With some-more foe airing live in primary time, NBC counted on a Rio Games’ ratings to be as good or improved than London, a most-watched Olympics hold outward of a U.S.

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