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McDonald’s again charity giveaway coffee to boost flagging sales

McDonald’s again charity giveaway coffee to boost flagging sales

McDonald’s is charity giveaway coffee again in an bid to boost a flagging U.S. sales and benefit movement in a extreme conflict for breakfast customers.

The fast-food sequence is giving divided a tiny crater of McCafe coffee during breakfast hours by Sept. 29 during participating McDonald’s restaurants opposite a country, McDonald’s pronounced Tuesday. It ran a identical graduation in Mar and April.

The Oak Brook, Ill., association is fighting with other quick-service bondage and coffee shops for morning customers, one of a fastest-growing segments in a grill industry.

Taco Bell, for example, is rolling out a possess breakfast options. Burger King announced final month it was shopping coffee-and-doughnut sequence Tim Hortons in a transparent play for a breakfast market. In California, McDonald’s faces foe from Dunkin’ Donuts, that has begun to pull aggressively into a state.

In a second quarter, McDonald’s pronounced sales in U.S. stores open during slightest a year, famous as same-store sales, fell 1.5%. Net income was roughly prosaic compared with a same entertain final year.

The association initial launched a McCafe line in a U.S. in 2009, that started with coffee and afterwards ventured into lattes, smoothies and frappes.

Follow Shan Li on Twitter @ShanLi

Copyright © 2014, Los Angeles Times

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