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Fashion business management

Fashion business management

The modelling and fashion industry is booming all over the world and these companies have to deal with global sourcing problems which need to be regularly evaluated their material sourcing strategies. The key factors in determining the place of production will be the labour and transportation costs as the production takes place across different places some times the factory would be located in different states or countries. Setting up various agreements, material transportation along with the synchronization of raw material supply, all includes a very tedious process.

In the modelling market it will take long time to launch a new fashion product as it involves many pre-production stages and steps. Supply chain which is the most complicated and complex nature, along with  the global production styles and methods are the main reasons which add to the industry’s long lead times. This includes yarn fabric selection, garment development specification notes and the sampling methods followed in the industry.

This ever shifting seasonal trend in the fashion and modeling industry shows that the product life styles are really very short. Even in case of the cyclic demands there are at times small changes to the apparel’s design and the colour or size combinations might undergo remarkable changes. It has to be given due consideration with respect to the logistics aspects and the difficulties  in managing the large number of styles along with the necessity to maintain enough stock keeping units.

It is essential that fashion and modelling companies must manage an optimum product mix.  It will take more time between the initiation of any process of production and the completion, which will be a great burden for the fashion producers to design and develop new product lines in an effort to maintain and retain the retailer’s interest which will increase the product sales. It had become a very challenging aspect for the producer to maintain maximum speed, flexibility which is necessary to satisfy the ever changing customer demands. They have to identify and check out the people’s needs and have to come out with such type of fashion accessories and products. In the past, the straight forward fashion trend directs what the general consumers wore, but now everything had changed as lot of new styles are made available and with a greater rise in globalization aspects consumers are aware of the latest fashion news through some of the latest media tools as well.

In short fashion items undergo changes very rapidly starting from the hosiery items and basic underwear stuffs, from high street products to some of the exclusive high end fashion brands. For the business to be  retained in the ever changing fashion and modelling world every producer or manufacturer should be able to manage the brand values and loyalty of the product which will be the serious marketing task enabling to withstand the competition prevailing in those creative industries.

 

 

The author is a copy writer and is working for a model agency.To know more about Replay models and replay modelling visit://www.replaymodels.com/

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