Facebook has apparently close down a Creative Labs, a two-year-old inner beginning to build initial mobile apps.
As reported by CNET, a association has private a open web page dedicated to Creative Labs, and it has private 3 of a standalone apps from a Apple App Store: Slingshot, an fleeting messaging use that mimicked a renouned Snapchat app; Riff, a organisation video-making app identical to a Snapchat apparatus called Our Story; and Rooms, a approach of chatting semi-anonymously that seemed to answer apps like Whisper, Secret, and YikYak.
But in shutting down Creative Labs, Facebook isn’t shutting down most some-more than a contingent of copycat smartphones apps. As Facebook product manager Michael Reckhow told us after Creative Labs initial launched early final year, this was wasn’t a earthy lab or even a group of people. It was some-more of a call to arms inside a company—a settled bid to foster self-contained projects that could pull Facebook in new directions.
“Creative Labs is not a place or a building or a team,” Reckhow said. “It’s an identifier that we place on a plan that says: ‘This is something that is going to be separate, that we’re going to give room to grow.’”
The initial of these projects was Paper, a kind of standalone Facebook News Feed overseen by Reckhow and dreamed adult by a group of designers and engineers with roots during Apple and a startup called Push Pop Press, that had been acquired by Facebook. Paper never prisoner a vast audience. But distinct Slingshot and Riff and Rooms, it stays in a App Store. And it directly desirous a core Facebook use called Instant Articles, that allows publishers to tell news articles true to Facebook in a format that will bucket scarcely fast in users’ News Feeds.
So, in that sense, Creative Labs worked as it was designed to. A association orator says that aspects of Slingshot and Riff and Rooms were also incorporated into a categorical Facebook app. It’s misleading because a association has close down a Creative Labs homepage, though in doing so, it’s unequivocally only shutting down, well, a name. Facebbok will continue to examination with new apps and new apps. Standalone apps like Groups, Mentions, and Moments remain—as does Paper. It was distant some-more initial than apps like Slingshot, Riff, and Rooms. In fact, that weren’t that initial during all. They won’t missed. And a opinion behind Creative Labs isn’t going anywhere.
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