The advert, posted on social media site Weibo, claimed that student Ju Peng was looking for “temporary boyfriends” who must be “good looking, under 30, taller than 1.75 metres and, of course, rich.”
The girl whose photos are used in the ad, and is thought to be called Ju Peng, is yet to speak out about the situation.
China’s State Internet Information Office has issued a ruling against the app’s developer, Shanghai Zhangyi Network Technology Co., which stops them from selling Youjia.
A statement from the State Internet Information Office said “the company crossed the line for promotion,” and that the ad contained “fake and unethical content.”
The ad, which created an online storm calling it prostitution, read: “[The men] will fund my transport to their city and all my expenses while I am there and they need to be generous.
“In return, they get a whole night with me, my undivided attention, and a chance to show themselves off in the company of a truly beautiful girl.”