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Apple Inc.’s 2017 Flagship iPhone Looks to Borrow from Samsung and Xiaomi

Apple Inc.’s 2017 Flagship iPhone Looks to Borrow from Samsung and Xiaomi

Even nonetheless a Apple iPhone 7/7 Plus have nonetheless to be unveiled, KGI Securities researcher Ming-Chi Kuo reportedly expelled a investigate note over a weekend (via MacRumors) shedding some light on what a iDevice builder has designed for a 2017 flagship iPhone.

The flagship phone will reportedly container a 5.8-inch AMOLED arrangement — a change divided from a potion clear displays that Apple has used in all of a iPhones to date. The arrangement is also approaching to be curved, that Kuo says will concede a smartphone to fit in a footprint that competence be even smaller than that of a stream era 5.5-inch iPhone 6s Plus.


But that’s not all. In further to a winding display, Apple is reportedly looking to eschew a aluminum casings a hallmark of iPhone’s demeanour and feel given a 2012 recover of a iPhone 5. Instead, Apple is pronounced to be evaluating plastic, ceramic, and potion for a behind of a phone; Kuo is assured that Apple will eventually go with glass.

After reading a outline of Kuo’s note, it’s tough to shake off a feeling that a iDevice builder has now insincere a purpose of a follower rather than a personality — during slightest when it comes to smartphone industrial pattern and, in some cases, technology.

Curved AMOLED display? Samsung has been doing it for a while
In late 2014, Apple arch-rival Samsung expelled a Galaxy Note 4 Edge, a various of a Galaxy Note 4 “phablet” with one side of a arrangement winding into a body. It was radically a gimmick, though Samsung polished it with a Galaxy S6 Edge, with a arrangement curving into both sides of a phone.

Samsung also ran with this judgment with a recently expelled Galaxy S7 Edge.

If Apple implements this in a flagship iPhone in (presumably late) 2017, it will “catch up” to what Samsung has been fielding into a marketplace given early 2015.

Curved glass? Ceramic? Also been done
The Galaxy S7 also facilities a steel support with a potion back. Xiaomi, a China-based smartphone vendor, recently announced a new family of flagship inclination as good — a Mi5 series. The dual lower-tier models underline steel frames and potion backs identical to a Galaxy S7, while a tip tier Mi5 (known as a Mi5 Pro) indeed comes with a ceramic back.

In other words, a large “materials change” that Apple is apparently looking to exercise has, once again, already been finished by another, many smaller aspirant to a iDevice maker.

Apple contingency lead, not follow
Apple is apparently a largest and many essential smartphone builder out there. It has high patron faithfulness rates and simply a top blended normal offered prices in a smartphone industry. From a business perspective, a association is still solidly in a lead.

However, during a iPhone 6s/6s Plus cycle, a series of “cracks” in a armor have unequivocally begun to uncover in a company’s rival positioning. It no longer fields phones with best in category displays, a cameras are good, though no longer a “gold standard” that they once were.

“Friend of Apple” Walt Mossberg new penned a column in that he points out a innumerable ways in that Apple needs to locate adult to a competition. 

To make matters worse, Apple releases flagship phones on merely a yearly cadence, while a foe puts out flagship inclination during a many some-more fast clip.

I can’t shake a feeling that Apple is removing complacent. Perhaps a fact that a association is set to knowledge a unequivocally initial year-over-year decrease in iPhone sales will offer as a bold wake-up call that it unequivocally seems to need.

 

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The essay Apple Inc.’s 2017 Flagship iPhone Looks to Borrow from Samsung and Xiaomi creatively seemed on Fool.com.

Ashraf Eassa has no position in any bonds mentioned. The Motley Fool owns shares of and recommends Apple. Try any of a Foolish newsletter services free for 30 days. We Fools might not all reason a same opinions, though we all trust that considering a different operation of insights creates us improved investors. The Motley Fool has a disclosure policy.

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